πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

#Montana has free and fair elections because of county election clerks, 56 of them. I trust every one of them. I don't trust the Secretary of State in Helena to protect our right to vote. As U.S. Senator, protecting #Montana elections is my job. #ReillyforMontana #MontanaFirst

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score30.4/100
Spend / Reach / Long. / Eff.0.0 Β· 50.6 Β· 0.3 Β· 70.8
Spend range<USD 99
Impressions7,000 – 7,999
CPM (β‰ˆ $/1k impr)USD 6.6
Est. audience sizeβ€”
Days live2 (2026-01-08 β†’ 2026-01-10)
Created2026-01-08
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT β€” Reilly Neill
Surfaced byβ€œsenate:Reilly Neill”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsfarm rural
Call to actionnone
Standout elementAerial drone shot of a snow-covered small Montana town anchoring authenticity and local trust
TacticThe ad uses a trust/distrust contrast β€” praising local county clerks while attacking the Secretary of State β€” to position Neill as a grassroots champion of election integrity against a statewide political figure.

Where it ran (delivery by region)

Texas18.3%
California17.3%
Florida11.9%
Washington9.5%
Pennsylvania6.6%
Kansas5.5%
Arizona5.2%

Who saw it (delivery)

18-24 Β· female 0.0%
18-24 Β· male 0.1%
25-34 Β· female 0.3%
25-34 Β· male 0.3%
35-44 Β· female 0.5%
35-44 Β· male 0.5%
35-44 Β· unknown 0.0%
45-54 Β· female 1.4%
45-54 Β· male 1.7%
45-54 Β· unknown 0.0%
55-64 Β· female 8.0%
55-64 Β· male 9.4%
55-64 Β· unknown 0.2%
65+ Β· female 41.4%
65+ Β· male 35.6%
65+ Β· unknown 0.5%

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