Lee Johnson for SC US Inactive
Paid for by Lee Johnson for US Senate
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Ad copy
Lee is running for US Senate because he believes South Carolinians deserve leaders who prioritize respect, honesty, accountability, transparency, and unity. Help him finally defeat Lindsey Graham for the U.S. Senate seat in South Carolina by rushing a donation today >>>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 49.2 · 4.1 · 57.6 |
| Spend range | USD 200–299 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 38.39 |
| Est. audience size | — |
| Days live | 16 (2025-05-15 → 2025-05-31) |
| Created | 2025-05-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SC — Lee Johnson |
| Surfaced by | “senate:Lee Johnson” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Red-tinted ominous close-up of Lindsey Graham paired with bold 'Fire Lindsey Graham' text |
| Tactic | Classic attack fundraising tactic pairing a menacing image of the opponent with a midnight deadline urgency to drive emotional donations against a named villain rather than for the candidate. |
Where it ran (delivery by region)
| South Carolina | 12.5% |
| California | 11.3% |
| Florida | 8.3% |
| North Carolina | 6.8% |
| New York | 4.7% |
| Virginia | 4.2% |
| Texas | 4.1% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 2.7% |
| 65+ · male | 38.5% |
| 65+ · female | 35.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.3% |
| 55-64 · female | 7.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.7% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.1% |
| 35-44 · female | 0.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.0% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
