📌 The Swipe File

Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

MISSING YOUR GIFT ⏳ MIDNIGHT DEADLINE

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⏳ MIDNIGHT DEADLINE: Support Sherrod Brown!

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Sherrod is counting on folks like you to chip in.

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🚨 𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 → 𝐍𝐞𝐰 𝐩𝐨𝐥𝐥 𝐬𝐡𝐨𝐰𝐬 𝐒𝐡𝐞𝐫𝐫𝐨𝐝 𝐁𝐫𝐨𝐰𝐧 𝐍𝐄𝐂𝐊 𝐀𝐍𝐃 𝐍𝐄𝐂𝐊 𝐰𝐢𝐭𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐆𝐎𝐏 𝐨𝐩𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐢𝐧 𝐎𝐡𝐢𝐨 𝐫𝐚𝐜𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐝𝐞𝐜𝐢𝐝𝐞 𝐒𝐞𝐧𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥! 🚨 Sherrod’s counting on YOUR SUPPORT to take the lead: Will you chip in now to keep the Senate blue?

𝑯𝒊, 𝒊𝒕’𝒔 𝑺𝒉𝒆𝒓𝒓𝒐𝒅 𝑩𝒓𝒐𝒘𝒏, 𝒂𝒏𝒅 𝑰 𝒏𝒆𝒆𝒅 𝒋𝒖𝒔𝒕 𝒂 𝒎𝒊𝒏𝒖𝒕𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒕𝒊𝒎𝒆: 📊 Brand-new polling shows me neck and neck with my potential GOP opponents in Ohio’s Senate race – a race Democrats must win if we want to hold onto our Senate majority. This comes just after Mitch McConnell personally named me a target for defeat, which means dark money is about to come flooding into the Buckeye State from every corner of the country. 𝐓𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐢𝐬, 𝐈 𝐜𝐚𝐧’𝐭 𝐰𝐢𝐧 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐠𝐫𝐚𝐬𝐬𝐫𝐨𝐨𝐭𝐬 𝐬𝐮𝐩𝐩𝐨𝐫𝐭. 𝐒𝐨 𝐩𝐥𝐞𝐚𝐬𝐞 𝐫𝐮𝐬𝐡 $𝟓 – 𝐨𝐫 𝐚𝐧𝐲 𝐚𝐦𝐨𝐮𝐧𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐩𝐚𝐫𝐞 – 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐞 𝐰𝐢𝐧 𝐢𝐧 𝐎𝐡𝐢𝐨 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩 𝐭𝐡𝐞 𝐒𝐞𝐧𝐚𝐭𝐞 𝐛𝐥𝐮𝐞.

Sherrod Brown here with an urgent update: 𝐀 𝐧𝐞𝐰 𝐩𝐨𝐥𝐥 𝐬𝐡𝐨𝐰𝐬 𝐦𝐞 𝐍𝐄𝐂𝐊 𝐀𝐍𝐃 𝐍𝐄𝐂𝐊 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐆𝐎𝐏 𝐨𝐩𝐩𝐨𝐧𝐞𝐧𝐭𝐬. At this point, the ONLY way I can surge ahead, defend this critical seat, and help Democrats hold the Senate is with your immediate grassroots support: Please chip in.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	56.5/100
Spend / Reach / Long. / Eff.	59.4 · 94.0 · 11.0 · 61.5
Spend range	USD 10,000–14,999
Impressions	500,000 – 599,999
CPM (≈ $/1k impr)	USD 22.73
Est. audience size	—
Days live	41 (2023-07-21 → 2023-08-31)
Created	2023-07-21
Creative variants	3 body · 4 headline
Platforms	facebook, instagram
Languages	en
Candidate	OH — Sherrod Brown
Surfaced by	“senate:Sherrod Brown”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	money cash
Call to action	donate
Standout element	Breaking news chyron overlay with live poll numbers (Brown 45% vs Opponent 44%) mimicking TV news graphics to create urgency
Tactic	The ad uses a fake-news-broadcast aesthetic with poll stats, a midnight deadline, and personal appeal from the candidate to manufacture urgency and trigger immediate small-dollar donations from alarmed base supporters.

Where it ran (delivery by region)

Ohio	39.7%
California	7.7%
New York	6.0%
Florida	3.7%
Pennsylvania	2.9%
Illinois	2.7%
Michigan	2.6%

Who saw it (delivery)

35-44 · unknown	0.1%
35-44 · male	3.2%
45-54 · unknown	0.1%
18-24 · male	0.3%
65+ · unknown	0.6%
65+ · male	16.5%
65+ · female	33.4%
45-54 · female	8.2%
55-64 · female	16.0%
55-64 · unknown	0.3%
55-64 · male	8.1%
25-34 · female	1.9%
25-34 · unknown	0.1%
35-44 · female	4.9%
45-54 · male	4.6%
25-34 · male	1.4%
18-24 · female	0.3%
18-24 · unknown	0.0%