📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John W. Hickenlooper US Inactive

HICKENLOOPER FOR COLORADO

ad creative

Donate Now | John Hickenlooper (D-CO)

From brewing beer to balancing budgets, I’ve always found common-sense solutions that bring people together. Now, I’m running for re-election to keep delivering for Colorado. Join the team—donate today!

Ad copy

I’ll make this quick. I’m John Hickenlooper. I’m a first-term senator, who flipped Colorado’s Senate seat from red-to-blue in 2020. I’m running for re-election, and I don’t take a dime of corporate PAC money. And I need you on the team if we’re going to win again and take back the Senate. So what do you say? Chip in today!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score67.1/100
Spend / Reach / Long. / Eff.77.1 · 97.1 · 42.7 · 51.5
Spend rangeUSD 60,000–69,999
Impressions700,000 – 799,999
CPM (≈ $/1k impr)USD 86.67
Est. audience size
Days live156 (2025-06-05 → 2025-11-08)
Created2025-06-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateCO — John Hickenlooper
Surfaced by“senate:John Hickenlooper”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementDirect-to-camera casual plaid shirt delivery mimicking an authentic personal ask rather than a polished ad
TacticThe 'no corporate PAC money' pledge paired with an urgent grassroots donation ask is a classic donor-trust persuasion tactic designed to lower resistance and drive small-dollar contributions.

Where it ran (delivery by region)

Colorado29.8%
California13.7%
New York4.2%
Texas4.1%
Florida3.5%
Washington3.3%
Massachusetts2.9%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 4.7%
65+ · male 25.1%
65+ · female 33.4%
55-64 · unknown 0.2%
55-64 · male 10.0%
55-64 · female 11.6%
45-54 · unknown 0.1%
45-54 · female 5.2%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 2.8%
35-44 · female 3.1%
25-34 · unknown 0.0%
25-34 · male 1.2%
25-34 · female 1.3%
18-24 · unknown 0.0%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live