Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate
Josh Roy for US Senate
Josh Roy for US Senate
Josh Roy for US Senate
Josh Roy for US Senate
Josh Roy for US Senate
Ad copy
Jim Risch is 82 and has been in office since Nixon. It's time for a fresh face for Idaho.
Jim Risch is 82 and has been in office since Nixon. It's time for a fresh face for Idaho.
Jim Risch is 82 and has been in office since Nixon. It's time for a fresh face for Idaho.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 1.9 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2026-04-10 → 2026-04-18) |
| Created | 2026-04-09 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | guns 2a, farm rural |
| Call to action | learn more |
| Standout element | Children in camo holding rifles over a harvested elk — a raw, unpolished hunting scene used as identity politics shorthand |
| Tactic | The ad uses authentic family hunting imagery to signal cultural identity alignment with rural Idaho voters while the copy contrasts a 'fresh face' against an 82-year-old incumbent, leveraging both age and outsider appeal. |
Where it ran (delivery by region)
| Idaho | 99.9% |
| Washington | 0.1% |
| Montana | 0.0% |
Who saw it (delivery)
| 18-24 · female | 9.2% |
| 45-54 · male | 6.2% |
| 65+ · male | 7.8% |
| 65+ · female | 2.8% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.3% |
| 55-64 · female | 1.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.9% |
| 18-24 · male | 26.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.3% |
| 35-44 · female | 3.1% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 20.0% |
| 25-34 · female | 4.8% |
| 18-24 · unknown | 0.7% |
| 65+ · unknown | 0.1% |
