📌 The Swipe File

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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

Is there ANYTHING I can say to convince you to rush a donation to my campaign to defeat Susan Collins and FLIP this critical swing Senate seat for Democrats? I really wish I didn’t have to ask you for money, but please let me explain: What if I told you Collins is the MOST VULNERABLE Senator up for re-election? What if I told you experts say this is Democrats’ BEST CHANCE to flip a Senate seat? What if I told you our FIRST poll shows I’m within ONE POINT of winning? (43-42!!) But what if I told you Republicans vowed over $400 MILLION would be spent on this race and they’re going all-in to defend Collins and sabotage our shot to flip this seat? If we’re gonna compete with Collins’ cash, thwart her from buying another term in the Senate, and FLIP this critical swing Senate seat, I really need 1,000 gifts before midnight – but I’m still dangerously behind my goal. I’m not taking a single dime from corporate PACs, so I mean it when I say your support in this moment will make or break our chances to win this race and hand Collins a DEVASTATING loss. I promise you this: I’ll have your back every single day in the Senate. Right now, I’m humbly asking you to have mine and help me get there. Please, can I count on you to chip in? Thank you, Jordan Wood
Is there ANYTHING I can say to convince you to rush a donation to my campaign to defeat Susan Collins and FLIP this critical swing Senate seat for Democrats? I really wish I didn’t have to ask you for money, but please let me explain: What if I told you Collins is the MOST VULNERABLE Senator up for re-election? What if I told you experts say this is Democrats’ BEST CHANCE to flip a Senate seat? What if I told you our FIRST poll shows I’m within ONE POINT of winning? (43-42!!) But what if I told you Republicans vowed over $400 MILLION would be spent on this race and they’re going all-in to defend Collins and sabotage our shot to flip this seat? If we’re gonna compete with Collins’ cash, thwart her from buying another term in the Senate, and FLIP this critical swing Senate seat, I really need 1,000 gifts before midnight – but I’m still dangerously behind my goal. I’m not taking a single dime from corporate PACs, so I mean it when I say your support in this moment will make or break our chances to win this race and hand Collins a DEVASTATING loss. I promise you this: I’ll have your back every single day in the Senate. Right now, I’m humbly asking you to have mine and help me get there. Please, can I count on you to chip in? Thank you, Jordan Wood

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Performance proxies

Overall score35.9/100
Spend / Reach / Long. / Eff.23.7 · 51.9 · 12.9 · 55.2
Spend rangeUSD 400–499
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 52.89
Est. audience size
Days live48 (2025-07-09 → 2025-08-26)
Created2025-07-09
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate wearing a Maine sweatshirt speaking directly to camera in casual selfie-style video, maximizing authenticity
TacticUses a rapid-fire 'what if I told you' rhetorical structure paired with poll numbers and an overwhelming-money threat to create urgency and lower donor resistance through a relatable, low-production confessional appeal.

Where it ran (delivery by region)

California14.3%
Massachusetts9.0%
New York8.9%
Florida6.3%
Washington3.9%
Pennsylvania3.9%
Texas3.6%

Who saw it (delivery)

25-34 · female 0.3%
25-34 · male 0.5%
25-34 · unknown 0.1%
35-44 · female 1.2%
35-44 · male 1.5%
35-44 · unknown 0.0%
45-54 · female 2.6%
45-54 · male 2.8%
45-54 · unknown 0.0%
55-64 · female 9.4%
55-64 · male 11.9%
55-64 · unknown 0.2%
65+ · female 39.9%
65+ · male 28.8%
65+ · unknown 0.7%

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