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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

FEC DEADLINE: Urgent Message from Graham Platner

This is the last chance for you to show that you are 100% behind me to defeat Susan Collins and flip Maine blue.

Ad copy

On September 30th, both Susan Collins and I are facing a federally-mandated fundraising deadline. After then, both of our campaigns will be required by federal law to file a report with the Federal Election Commission (FEC), publicly saying how much we’ve raised. This is our very first FEC report, so our fundraising numbers are going to be closely scrutinized and compared to what Collins reports. It’s also our first chance to potentially out-fundraise Susan Collins and her corporate donors and shock everyone. Susan Collins is the most vulnerable Republican senator in the country. But Collins has already been endorsed by AIPAC and taken millions from billionaire donors. We are going to be up against tens of millions in attacks. This is our chance to show Susan Collins, every reporter and political pundit, and the entire Democratic and Republican establishment that an oyster farmer is going to finally send Susan Collins packing in 2026 – and that we are all-in to do it together. Our campaign has set a huge goal to raise another $500,000 before our first FEC fundraising deadline, but I’m counting on grassroots donors like you to give now if we’re going to hit it and defeat Collins once and for all. I’m not taking money from corporations or AIPAC. Please, will you make a monthly donation to our campaign right now – before our first FEC deadline – to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? All of our fundraising numbers and everything we’ve been building together is about to become public. We cannot fall short of this goal now. In solidarity, Graham Platner

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Performance proxies

Overall score49.7/100
Spend / Reach / Long. / Eff.52.4 · 85.0 · 1.7 · 59.7
Spend rangeUSD 6,000–6,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 28.89
Est. audience size
Days live7 (2025-09-24 → 2025-10-01)
Created2025-09-24
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate filmed outdoors on a rocky Maine coastline in a casual sweater, projecting authentic everyman credibility
TacticThe ad uses a hard FEC deadline as an urgency mechanism, framing the fundraising report as a public accountability moment and competitive proxy battle against Susan Collins to convert passive supporters into donors.

Where it ran (delivery by region)

Maine21.2%
Massachusetts12.7%
California7.9%
New York7.6%
New Hampshire3.3%
Pennsylvania3.3%
Washington3.3%

Who saw it (delivery)

18-24 · female 0.9%
45-54 · male 6.7%
65+ · male 12.9%
65+ · female 19.6%
55-64 · unknown 0.3%
55-64 · male 9.1%
55-64 · female 11.5%
45-54 · unknown 0.2%
45-54 · female 7.4%
18-24 · male 2.5%
35-44 · unknown 0.3%
35-44 · male 8.1%
35-44 · female 7.5%
25-34 · unknown 0.3%
25-34 · male 7.3%
25-34 · female 4.6%
18-24 · unknown 0.1%
65+ · unknown 0.5%

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