📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Hallie Shoffner US Inactive

Hallie Shoffner for Arkansas

ad creative

Chip in $25 Today | Flip the Senate

Support our grassroots campaign

Ad copy

Hey, it’s Hallie. I’m taking on Tom Cotton and the Dark Money groups behind him to finally deliver for the people of Arkansas. For the small business owner. For the farmer. For the families who are fighting just to stay afloat. We need grassroots support if we’re going to win this. So, if you believe in taking on MAGA acolytes like Tom Cotton and winning back the Senate, will you chip in to my campaign right now?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score36.0/100
Spend / Reach / Long. / Eff.34.7 · 55.8 · 3.0 · 50.5
Spend rangeUSD 1,000–1,499
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 99.96
Est. audience size
Days live12 (2026-06-09 → 2026-06-21)
Created2026-06-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languages
CandidateAR — Hallie Shoffner
Surfaced by“senate:Hallie Shoffner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementintimate selfie-style video close-up creating a direct, unfiltered personal connection with the viewer
TacticThe ad deploys a DIY authenticity tactic — a casual, unproduced selfie video — to signal grassroots credibility while framing the race as a David vs. Goliath fight against dark money and Tom Cotton, driving urgency toward a $25 donation ask.

Where it ran (delivery by region)

California11.7%
Texas7.1%
Florida6.5%
Illinois4.1%
New York4.0%
Michigan3.9%
Washington3.8%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · unknown 0.1%
65+ · unknown 0.8%
65+ · male 42.5%
65+ · female 22.3%
55-64 · unknown 0.2%
55-64 · male 13.9%
55-64 · female 7.2%
45-54 · male 5.1%
18-24 · male 0.2%
45-54 · female 2.0%
35-44 · unknown 0.1%
35-44 · male 2.5%
35-44 · female 1.1%
25-34 · unknown 0.1%
25-34 · male 1.2%
25-34 · female 0.5%
Unknown · female 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live