Abdul El-Sayed US Inactive
Abdul for U.S. Senate
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Ad copy
Let's get straight to the point: Michigan is the key to Democrats reclaiming the Senate majority. In the last election, Michigan’s Senate race came down to just 0.3%—one of the closest margins in the nation. Now, Michigan is once again front and center as one of the Senate’s top battleground states. Pollsters have already labeled our race a toss-up, and Republicans are eyeing Michigan as a top priority. If they win here, they’ll solidify control of the Senate for years, blocking progress on critical issues like healthcare, workers' rights, and climate action. I'm running for the U.S. Senate because Michiganders deserve a senator who isn’t afraid to challenge a rigged system that favors corporate interests over working people. Senator Bernie Sanders has endorsed me because he knows I’ll fight tirelessly to put people first. This election will be flooded with corporate PAC money, desperately trying to swing Michigan red. But grassroots power can beat corporate cash every time. Will you chip in today and help our campaign defeat Mike Rogers, flip this seat, and reclaim a Senate majority?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 72.4 · 26.4 · 60.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 26.92 |
| Est. audience size | — |
| Days live | 97 (2025-05-20 → 2025-08-25) |
| Created | 2025-05-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Abdul El-Sayed |
| Surfaced by | “senate:Abdul El-Sayed” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | A gauge/dial split between blue and red pointing to center, visually dramatizing the toss-up framing with both candidates flanking it |
| Tactic | The ad uses a competitive-race urgency tactic — citing the 0.3% margin stat and 'toss-up' label to trigger loss aversion and motivate immediate donations from partisan donors. |
Where it ran (delivery by region)
| Michigan | 27.0% |
| California | 10.6% |
| New York | 9.2% |
| Illinois | 5.7% |
| Texas | 5.7% |
| New Jersey | 3.8% |
| Florida | 3.4% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · male | 12.3% |
| 65+ · male | 9.8% |
| 65+ · female | 7.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.5% |
| 55-64 · female | 5.4% |
| 45-54 · unknown | 0.4% |
| 45-54 · female | 6.3% |
| 18-24 · male | 2.9% |
| 35-44 · unknown | 0.6% |
| 35-44 · male | 18.7% |
| 35-44 · female | 8.1% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 12.5% |
| 25-34 · female | 4.8% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
