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Abdul El-Sayed US Inactive

Abdul for U.S. Senate

ad creative

Help us close the gap ➡️

Become a founding donor of our campaign today!

Ad copy

Not long ago, the establishment’s preferred candidate was leading in the polls by double digits. But after months on the road and countless face-to-face conversations across Michigan, we’re now only 2 points behind the front-runner in this race. This momentum is proof that a fully people-powered campaign can go toe-to-toe with one bankrolled by corporate PACs and the political establishment. But these forces all see what’s happening, and they’ll do (and spend!) whatever it takes to drown us in attack ads and tilt this race in their favor. That’s why we need you with us right now. We don’t take any corporate PAC money, so every grassroots donation truly makes a difference. With your support, we’re able to hire more organizers, hold more town halls, keep our message in front of Michigan voters, and win this competitive primary. Can you chip in $15 — or whatever you can — to fuel these efforts?

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Performance proxies

Overall score42.3/100
Spend / Reach / Long. / Eff.31.7 · 70.7 · 3.3 · 63.6
Spend rangeUSD 900–999
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 17.26
Est. audience size
Days live13 (2025-10-22 → 2025-11-04)
Created2025-10-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Abdul El-Sayed
Surfaced by“senate:Abdul El-Sayed”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementpoll bar chart showing El-Sayed closing within 2 points of the front-runner, framed as momentum proof
TacticThe ad weaponizes a poll snapshot as a momentum narrative, turning a deficit into a fundraising urgency trigger by framing closeness to the leader as proof that a people-powered campaign can beat the establishment — classic underdog conversion tactic.

Where it ran (delivery by region)

Michigan47.4%
California6.3%
New York5.9%
Illinois4.7%
Texas4.2%
Ohio2.7%
Florida2.5%

Who saw it (delivery)

18-24 · female 1.0%
45-54 · male 11.5%
65+ · male 9.2%
65+ · female 6.1%
55-64 · unknown 0.3%
55-64 · male 8.0%
55-64 · female 4.5%
45-54 · unknown 0.4%
45-54 · female 5.9%
18-24 · male 3.2%
35-44 · unknown 0.6%
35-44 · male 19.3%
35-44 · female 8.8%
25-34 · unknown 0.5%
25-34 · male 14.0%
25-34 · female 6.5%
18-24 · unknown 0.1%
65+ · unknown 0.3%

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