πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

Will you chip in to help me defeat Susan Collins?

Can I count on your $10? >>

Ad copy

Please take a second to watch this πŸ‘‡

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score40.2/100
Spend / Reach / Long. / Eff.25.8 Β· 59.2 Β· 16.8 Β· 59.1
Spend rangeUSD 500–599
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 31.4
Est. audience size100,001 – 500,000
Days live62 (2025-05-30 β†’ 2025-07-31)
Created2025-05-30
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME β€” Jordan Wood
Surfaced byβ€œsenate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera outdoors with Maine waterway backdrop, creating an authentic low-fi selfie-video feel
TacticThe DIY selfie-video format paired with a direct personal ask ('Can I count on your $10?') leverages authenticity and urgency to lower the psychological barrier to a small-dollar donation against a named opponent.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

25-34 Β· female 3.7%
25-34 Β· male 1.6%
25-34 Β· unknown 0.2%
35-44 Β· female 8.7%
35-44 Β· male 3.2%
35-44 Β· unknown 0.4%
45-54 Β· female 9.1%
45-54 Β· male 4.2%
45-54 Β· unknown 0.2%
55-64 Β· female 16.3%
55-64 Β· male 7.6%
55-64 Β· unknown 0.3%
65+ Β· female 28.4%
65+ Β· male 15.3%
65+ Β· unknown 0.6%

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