JORDAN FOR MAINE
Can I count on your $10? >>
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| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 59.2 Β· 16.8 Β· 59.1 |
| Spend range | USD 500β599 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 31.4 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 62 (2025-05-30 β 2025-07-31) |
| Created | 2025-05-30 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β Jordan Wood |
| Surfaced by | βsenate:Jordan Woodβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera outdoors with Maine waterway backdrop, creating an authentic low-fi selfie-video feel |
| Tactic | The DIY selfie-video format paired with a direct personal ask ('Can I count on your $10?') leverages authenticity and urgency to lower the psychological barrier to a small-dollar donation against a named opponent. |
| Maine | 100.0% |
| 25-34 Β· female | 3.7% |
| 25-34 Β· male | 1.6% |
| 25-34 Β· unknown | 0.2% |
| 35-44 Β· female | 8.7% |
| 35-44 Β· male | 3.2% |
| 35-44 Β· unknown | 0.4% |
| 45-54 Β· female | 9.1% |
| 45-54 Β· male | 4.2% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· female | 16.3% |
| 55-64 Β· male | 7.6% |
| 55-64 Β· unknown | 0.3% |
| 65+ Β· female | 28.4% |
| 65+ Β· male | 15.3% |
| 65+ Β· unknown | 0.6% |