📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Before my fundraising deadline, please donate

Before my fundraising deadline, please donate

Ad copy

Before my official FEC fundraising deadline, please make a donation of any amount to my campaign. The latest poll shows that I’m the only Democratic candidate who’s got a clear shot of beating Mike Rogers next year in the general election. What we know is that winning is not going to come easy. There is a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. It’s only a matter of time before they turn all of these money spigots on negative attack ads against me. Together, we have won tough races before. When I ran for office for the first time in 2018, I ran against a Republican incumbent in a Republican district. He had won by 16 points in 2014. In 2018, I beat him by four points: a 20-point swing in a single cycle. How did we do it? Exactly what we’re doing right now: getting out, meeting as many people as possible, grabbing a beer, sitting down, having conversations, and getting to know you. I am not taking a dime of corporate PAC donations. Zero. That means I need you. Before my official FEC end-of-quarter fundraising deadline, I hope you’ll join our campaign and donate $5. Winning is not going to come easy. There’s a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. With MAGA billionaires pouring money into Michigan to back Mike Rogers, I’m going to need your support. It’s only a matter of time before they turn all of these money spigots into negative attack ads on me. If you have it in your budget, please donate to my campaign today. So that we won’t be surprised when the attack ads come, we’ll be ready.
Before my official FEC fundraising deadline, please make a donation of any amount to my campaign. The latest poll shows that I’m the only Democratic candidate who’s got a clear shot of beating Mike Rogers next year in the general election. What we know is that winning is not going to come easy. There is a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. It’s only a matter of time before they turn all of these money spigots on negative attack ads against me. Together, we have won tough races before. When I ran for office for the first time in 2018, I ran against a Republican incumbent in a Republican district. He had won by 16 points in 2014. In 2018, I beat him by four points: a 20-point swing in a single cycle. How did we do it? Exactly what we’re doing right now: getting out, meeting as many people as possible, grabbing a beer, sitting down, having conversations, and getting to know you. I am not taking a dime of corporate PAC donations. Zero. That means I need you. Before my official FEC end-of-quarter fundraising deadline, I hope you’ll join our campaign and donate $5. Winning is not going to come easy. There’s a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. With MAGA billionaires pouring money into Michigan to back Mike Rogers, I’m going to need your support. It’s only a matter of time before they turn all of these money spigots into negative attack ads on me. If you have it in your budget, please donate to my campaign today. So that we won’t be surprised when the attack ads come, we’ll be ready.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.8/100
Spend / Reach / Long. / Eff.46.5 · 75.1 · 1.1 · 56.6
Spend rangeUSD 3,500–3,999
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 44.11
Est. audience size500,001 – 1,000,000
Days live5 (2025-09-26 → 2025-10-01)
Created2025-09-25
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementBold red urgency banner with hard FEC deadline date overlaid on a warm, direct-to-camera video appeal
TacticThe ad pairs an electability poll claim with a villain narrative (Texas oil baron super PAC) to manufacture urgency around the FEC deadline, pushing donors to act before money runs out.

Where it ran (delivery by region)

Michigan38.5%
California7.5%
New York4.0%
Illinois3.7%
Florida3.3%
Ohio2.9%
Texas2.8%

Who saw it (delivery)

18-24 · female 0.4%
45-54 · male 6.1%
65+ · male 18.0%
65+ · female 25.0%
55-64 · unknown 0.3%
55-64 · male 10.3%
55-64 · female 14.9%
45-54 · unknown 0.2%
45-54 · female 9.2%
18-24 · male 0.5%
35-44 · unknown 0.2%
35-44 · male 3.9%
35-44 · female 6.4%
25-34 · unknown 0.1%
25-34 · male 1.8%
25-34 · female 2.2%
18-24 · unknown 0.0%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live