CARLIN FOR US SENATE
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| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 55.8 Β· 1.1 Β· 66.3 |
| Spend range | USD 100β199 |
| Impressions | 10,000 β 14,999 |
| CPM (β $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 5 (2026-05-01 β 2026-05-06) |
| Created | 2026-05-01 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA β James Carlin |
| Surfaced by | βsenate:James Carlinβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Iowa | 38.6% |
| Florida | 4.9% |
| Texas | 3.7% |
| California | 3.5% |
| Pennsylvania | 3.0% |
| Illinois | 2.9% |
| New York | 2.8% |
| 45-54 Β· female | 1.4% |
| 45-54 Β· male | 3.1% |
| 45-54 Β· unknown | 0.0% |
| 55-64 Β· female | 7.1% |
| 55-64 Β· male | 16.5% |
| 55-64 Β· unknown | 0.1% |
| 65+ Β· female | 28.4% |
| 65+ Β· male | 43.1% |
| 65+ Β· unknown | 0.4% |