📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bluejay Rising US Inactive

Bluejay Rising

ad creative

Help us organize >

Ad copy

Democrats can finally play OFFENSE in rural America — and it starts right here in West Virginia. Bluejay Rising is leading the charge to recruit working-class Democrats who are ready to fight Trump Republicans where it matters most: in our small towns, coalfields, and rural communities. For too long, Republican leadership has sold out hard-working people to out-of-state corporations and billionaires. Our state has a proud history of working-class politics — and we’re ready to bring it roaring back with bold candidates, mutual aid, and real community organizing. But we need YOUR HELP. Can you donate today to help us recruit, train, and elect working-class Democrats across West Virginia and beyond? We’re building a movement to expose Republican hypocrisy, reclaim our communities, and make rural America a stronghold for working people again. This is our Project 2025 — and it starts with you. Contribute today: www.BluejayRising.org #OurProject2025 #AbandonWVGOP #WorkingClass1st

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.2/100
Spend / Reach / Long. / Eff.34.7 · 65.4 · 3.3 · 57.6
Spend rangeUSD 1,000–1,499
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 38.45
Est. audience size
Days live13 (2025-04-09 → 2025-04-22)
Created2025-04-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Zachary Shrewsbury
Surfaced by“senate:Zachary Shrewsbury”

🧠 AI analysis

Issuejobs labor
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementblank white image with no visual content
TacticThe ad relies entirely on populist copy contrasting working-class Democrats against corporate-backed Republicans to drive small-dollar fundraising from rural progressive donors.

Where it ran (delivery by region)

California12.8%
New York7.1%
Florida6.1%
Virginia5.1%
Texas4.2%
Massachusetts4.2%
Washington4.1%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 4.0%
65+ · male 19.0%
65+ · female 32.0%
55-64 · unknown 0.4%
55-64 · male 9.1%
55-64 · female 16.1%
45-54 · unknown 0.2%
45-54 · female 6.8%
18-24 · male 0.3%
35-44 · unknown 0.2%
35-44 · male 3.1%
35-44 · female 4.1%
25-34 · unknown 0.1%
25-34 · male 1.9%
25-34 · female 1.8%
18-24 · unknown 0.0%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 78d live
Sherrod Brown
OH — Sherrod Brown 42d live
Sherrod Brown
OH — Sherrod Brown 55d live
Dan Osborn for Senate
NE — Dan Osborn 81d live
Sherrod Brown
OH — Sherrod Brown 42d live
Bluejay Rising
WV — Zachary Shrewsbury 21d live
Dan Osborn for Senate
NE — Dan Osborn 79d live
Dan Osborn for Senate
NE — Dan Osborn 24d live