TEAM GRAHAM, INC.
Say NO to Democrat Jaime Harrison and the Liberal Agenda.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 83.1 · 1.1 · 62.5 |
| Spend range | USD 3,500–3,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-10-23 → 2020-10-28) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Bold red banner with 'DEMOCRAT CONTR[OL]' text overlaid on a dark, shadowy image of the opponent — visually ominous framing |
| Tactic | The ad uses classic contrast-attack framing by pairing a dark, unflattering image of the opponent with alarming red-and-black color scheme and the 'too liberal' label to trigger fear of ideological extremism among South Carolina conservatives. |
| South Carolina | 89.9% |
| North Carolina | 1.5% |
| Kentucky | 0.9% |
| Georgia | 0.6% |
| Texas | 0.5% |
| Indiana | 0.5% |
| Missouri | 0.5% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 4.9% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 11.0% |
| 18-24 · male | 1.7% |
| 35-44 · male | 8.8% |
| 65+ · female | 13.9% |
| 65+ · male | 11.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 6.6% |
| 35-44 · female | 7.3% |
| 18-24 · female | 1.2% |
| 45-54 · male | 12.4% |
| 45-54 · female | 9.5% |
| 55-64 · female | 11.4% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |