Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Jeff Kessler Election Day Message
Ad copy
Today’s the day, West Virginia. Polls are open RIGHT NOW! This campaign has always been about fighting for working people, strong public schools, affordable healthcare, and a future West Virginians can believe in. Now it’s time to make your voice heard. Get out and vote in today’s Democratic primary and Say Yes to Kess.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.3 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2026-05-12 → 2026-05-14) |
| Created | 2026-05-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera outdoors with urgent election-day caption overlay |
| Tactic | Authentic, low-production selfie-style video creates personal urgency and direct voter mobilization on Election Day, leveraging the candidate's approachability to drive Democratic primary turnout. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.6% |
| 45-54 · male | 6.5% |
| 65+ · male | 9.3% |
| 65+ · female | 17.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.8% |
| 55-64 · female | 11.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 13.4% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.4% |
| 35-44 · female | 14.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.2% |
| 25-34 · female | 6.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
