Abdul for U.S. Senate
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Not long ago, the establishment’s preferred candidate was leading in the polls by double digits. But after months on the road and countless face-to-face conversations across Michigan, we’re now only 2 points behind the front-runner in this race. This momentum is proof that a fully people-powered campaign can go toe-to-toe with one bankrolled by corporate PACs and the political establishment. But these forces all see what’s happening, and they’ll do (and spend!) whatever it takes to drown us in attack ads and tilt this race in their favor. That’s why we need you with us right now. We don’t take any corporate PAC money, so every grassroots donation truly makes a difference. With your support, we’re able to hire more organizers, hold more town halls, keep our message in front of Michigan voters, and win this competitive primary. Can you chip in $15 — or whatever you can — to fuel these efforts?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 72.4 · 9.1 · 62.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 19.22 |
| Est. audience size | — |
| Days live | 34 (2025-10-22 → 2025-11-25) |
| Created | 2025-10-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Abdul El-Sayed |
| Surfaced by | “senate:Abdul El-Sayed” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | poll bar chart showing El-Sayed closing within 2 points of the front-runner, framed as momentum proof |
| Tactic | The ad weaponizes a poll snapshot as a momentum narrative, turning a deficit into a fundraising urgency trigger by framing closeness to the leader as proof that a people-powered campaign can beat the establishment — classic underdog conversion tactic. |
| Michigan | 37.8% |
| California | 7.8% |
| New York | 7.1% |
| Texas | 5.7% |
| Illinois | 4.9% |
| New Jersey | 3.1% |
| Ohio | 3.0% |
| 18-24 · female | 0.7% |
| 45-54 · male | 13.8% |
| 65+ · male | 9.5% |
| 65+ · female | 6.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.3% |
| 55-64 · female | 4.5% |
| 45-54 · unknown | 0.4% |
| 45-54 · female | 6.1% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.6% |
| 35-44 · male | 19.6% |
| 35-44 · female | 7.9% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 12.7% |
| 25-34 · female | 5.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |