📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

James Talarico US Inactive

TALARICO FOR TEXAS

ad creative

Can James Talarico count on you?

Ad copy

James Talarico is running for the U.S. Senate because billionaire mega-donors and their puppet politicians have taken over our state and our country. We’re underdogs in this fight — we’re going up against a rigged system and a whole lot of money. James is counting on people like you to support this grassroots campaign to take power back for ourselves and our communities.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.0/100
Spend / Reach / Long. / Eff.77.1 · 100.0 · 1.4 · 53.7
Spend rangeUSD 60,000–69,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 65.0
Est. audience size
Days live6 (2026-02-12 → 2026-02-18)
Created2026-02-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — James Talarico
Surfaced by“senate:James Talarico”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate speaking directly to camera against a branded step-and-repeat backdrop with casual 'Hey y'all' greeting creating an intimate underdog appeal
TacticThe ad deploys a classic populist grassroots fundraising tactic — positioning the candidate as a scrappy underdog fighting billionaire-backed 'puppet politicians' to emotionally motivate small donors to give now.

Where it ran (delivery by region)

Texas32.6%
California10.4%
New York4.4%
Florida3.9%
Illinois3.0%
Washington2.6%
North Carolina2.4%

Who saw it (delivery)

18-24 · female 3.3%
45-54 · unknown 0.2%
Unknown · male 0.0%
Unknown · female 0.0%
65+ · unknown 0.2%
65+ · male 5.7%
65+ · female 6.5%
55-64 · unknown 0.1%
55-64 · male 6.1%
55-64 · female 5.4%
45-54 · male 9.1%
18-24 · male 6.0%
45-54 · female 6.2%
35-44 · unknown 0.2%
35-44 · male 15.0%
35-44 · female 9.3%
25-34 · unknown 0.3%
25-34 · male 17.4%
25-34 · female 8.8%
18-24 · unknown 0.2%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live