📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Andrew Scott Smith for Congress US Inactive

ANDREW SCOTT SMITH FOR CONGRESS

ad creative

Ad copy

🦏RINO ALERT!!!🦏 Scandalous Sarah celebrated Kamala becoming Vice President just because she was "A black woman. An Indian woman." SAD! Her Facebook post on this sure didn't match the X/Twitter post... I personally can only assume that was done after she decided she wanted to run as a Republican, to TRY to distance herself from this unbridled praise of a Democrat, just because of her race/ethnicity. I say that because literally almost EVERYTHING else is a straight copy/paste job onto her X/Twitter, except one post... You guessed it... THIS ONE! By the way, she has now since DELETED that post on X/Twitter to try and hide the truth from you, but I have the receipts below. Why delete it, Sarah? Why not stand behind it? You defended your statement on this platform, but I guess that's because it had been changed from what it said on the X/Twitter post, huh? Here's my question. If she IS actually a Republican, like she now claims, why NO statement of support for our current Second Lady, Usha Vance, who is actually an Indian American and a REPUBLICAN?? The first Indian American to serve such a high honor. The only answer I can come up with... we've got ourselves a bona fide RINO in the race!!! I'm the only consistent conservative running to be your next U.S. Senator from the great State of Mississippi, and unlike some, I don't care about race/ethnicity, just honesty, ability, policy, and a LOVE for this country! 🇺🇸 P.S. 2+2 still = 4, if it quacks it's still a duck, and the people of Mississippi can see past such a thin veil! Receipts below. First picture captured 9/7/25 (showing unaltered X post; 260 posts) Second captured 9/7/25 (FB post showing the added disclaimer) Third captured 9/9/25 (person's name redacted for privacy) Fourth captured 9/9/25 (showing deletion of X post; 259 posts)

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 0.6 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size100,001 – 500,000
Days live3 (2025-09-09 → 2025-09-12)
Created2025-09-09
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateMS — Andrew Smith
Surfaced by“senate:Andrew Smith”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedopponent
Symbolsnone
Call to actionnone
Standout elementSide-by-side screenshot comparison of opponent's deleted Facebook post praising Kamala Harris alongside her X/Twitter post to imply deliberate deception
TacticThe ad uses a 'gotcha' credibility-destruction tactic, presenting screenshot evidence of an opponent's alleged hypocrisy to disqualify her as a genuine Republican in a primary race.

Where it ran (delivery by region)

Mississippi100.0%

Who saw it (delivery)

18-24 · female 0.6%
18-24 · male 0.9%
25-34 · female 16.6%
25-34 · male 18.7%
25-34 · unknown 0.1%
35-44 · female 11.6%
35-44 · male 19.0%
35-44 · unknown 0.1%
45-54 · female 5.2%
45-54 · male 7.7%
45-54 · unknown 0.2%
55-64 · female 4.7%
55-64 · male 7.5%
55-64 · unknown 0.1%
65+ · female 3.2%
65+ · male 3.8%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY — Reid Rasner 122d live
Lindsey Graham
SC — Lindsey Graham 5d live
Julia Letlow
LA — Julia Letlow 23d live
Lindsey Graham
SC — Lindsey Graham 14d live
Dr. Roger Marshall
KS — Roger Marshall 79d live
Dan Osborn for Senate
NE — Dan Osborn 10d live
John Deaton for US Senate
MA — John Deaton 32d live
Reid W. Rasner
WY — Reid Rasner 29d live