📌 The Swipe File

Senator Dan Innis US Inactive

Senator Dan Innis

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Fuel The Fight. Chip In $50 Today.

Ad copy

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

Chris Pappas is flooding this race with cash. Dan Innis is standing with President Trump.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	30.6/100
Spend / Reach / Long. / Eff.	11.9 · 49.2 · 0.0 · 61.4
Spend range	USD 100–199
Impressions	6,000 – 6,999
CPM (≈ $/1k impr)	USD 23.0
Est. audience size	100,001 – 500,000
Days live	1 (2025-08-25 → 2025-08-26)
Created	2025-08-25
Creative variants	10 body · 10 headline
Platforms	facebook, instagram
Languages	—
Candidate	NH — Dan Innis
Surfaced by	“senate:Dan Innis”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate, opponent
Symbols	none
Call to action	donate
Standout element	Thermometer-style fundraising progress bar shaped as the state of New Hampshire in red
Tactic	The ad uses a Trump endorsement appeal paired with an end-of-month fundraising deadline and a direct contrast with opponent's cash advantage to create urgency and motivate small-dollar donations.

Where it ran (delivery by region)

New Hampshire

100.0%

Who saw it (delivery)

35-44 · female	1.5%
35-44 · male	6.0%
35-44 · unknown	0.1%
45-54 · female	4.3%
45-54 · male	11.3%
45-54 · unknown	0.1%
55-64 · female	11.6%
55-64 · male	20.4%
55-64 · unknown	0.1%
65+ · female	18.4%
65+ · male	25.9%
65+ · unknown	0.3%