Brian Bengs for U.S. Senate US Inactive
Brian Bengs for Senate
Ad copy
I’d do it again. The Navy at 17 then the Air Force. Over 26 years in the armed services, I learned that leadership is service before self. John Thune has never worked a day outside politics. What is leadership to a career politician?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.9 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2022-10-30 → 2022-11-07) |
| Created | 2022-10-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | veterans |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | unknown |
| Who pictured | none |
| Symbols | military |
| Call to action | none |
| Standout element | Facebook content-removed placeholder obscuring the actual ad creative |
| Tactic | The copy contrasts Bengs's 26-year military service record against Thune's career-politician label to make a character-based electability argument, though the ad itself was removed for a disclaimer violation. |
Where it ran (delivery by region)
| South Dakota | 99.7% |
| Nebraska | 0.2% |
| Iowa | 0.1% |
| Minnesota | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 35-44 · female | 7.4% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 2.8% |
| 25-34 · female | 4.2% |
| 45-54 · female | 8.9% |
| 65+ · male | 12.4% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 29.7% |
| 45-54 · male | 5.3% |
| 55-64 · female | 14.2% |
| 18-24 · female | 1.3% |
| 55-64 · male | 7.3% |
| 35-44 · male | 5.0% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.2% |
