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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

🚨Tied Race Alert: Donate

Show your support with a contribution.

Ad copy

Hey folks, it’s Chris Pappas with an important update on this race: I’m tied with my opponent in multiple polls. It’s another reason why New Hampshire’s Senate race will be one of the most competitive — and expensive — races on the map this year. National Republicans and their dark money allies are ready to do whatever it takes to flip this seat. I’ve won tough races before, so I know this to be true: The way to win a race this close is with a strong grassroots team. If we’re going to have a chance to flip the Senate, I need you by my side in New Hampshire. Can I count on you to chip in today to help us keep up the fight?

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Performance proxies

Overall score45.0/100
Spend / Reach / Long. / Eff.38.3 · 70.7 · 12.1 · 59.0
Spend rangeUSD 1,500–1,999
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 31.81
Est. audience size
Days live45 (2026-01-13 → 2026-02-27)
Created2026-01-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side candidate comparison with red-tinted opponent photo versus clean blue candidate photo and polling margin graphic
TacticUses a tied-poll alarm to manufacture urgency, framing the close race as a call-to-action that only a grassroots donation surge can answer.

Where it ran (delivery by region)

New Hampshire34.4%
Massachusetts14.8%
California5.9%
Maine5.9%
New York3.8%
Florida3.3%
Washington2.5%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 3.1%
65+ · male 23.4%
65+ · female 34.9%
55-64 · unknown 0.3%
55-64 · male 7.5%
55-64 · female 13.2%
45-54 · unknown 0.2%
45-54 · female 6.3%
18-24 · male 0.2%
35-44 · unknown 0.2%
35-44 · male 2.3%
35-44 · female 4.4%
25-34 · unknown 0.1%
25-34 · male 1.2%
25-34 · female 1.7%
18-24 · unknown 0.0%
65+ · unknown 0.9%

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