📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

Montanans don’t have the money or political clout to challenge billionaires using our resources for profit. Even if a billionaire breaks with Trump, they still pose a threat when they bend rules to serve themselves, not the public. #Montana or #Memphis, #JustSayNo to billionaires. #ReillyforMontana

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.3/100
Spend / Reach / Long. / Eff.0.0 · 59.2 · 0.8 · 77.1
Spend range<USD 99
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 2.83
Est. audience size
Days live4 (2025-06-07 → 2025-06-11)
Created2025-06-07
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateMT — Reilly Neill
Surfaced by“senate:Reilly Neill”

🧠 AI analysis

Issueeconomy taxes
Framingissue advocacy
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsfactory industry, money cash
Call to actionnone
Standout elementcandidate filmed outdoors with a clip-on mic in a candid, unpolished selfie-video style evoking grassroots authenticity
TacticThe ad leverages populist anti-billionaire anger and local identity ('Montana or Memphis') to frame the candidate as an everyday Montanan standing up to wealthy outside interests, using DIY production to reinforce the outsider-vs-elites contrast.

Where it ran (delivery by region)

Texas8.4%
California6.8%
Florida6.0%
Ohio4.5%
Michigan4.2%
Tennessee3.6%
Illinois3.5%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 11.1%
65+ · male 32.0%
65+ · female 12.2%
55-64 · unknown 0.1%
55-64 · male 31.3%
55-64 · female 6.7%
45-54 · unknown 0.1%
45-54 · female 1.7%
18-24 · male 0.0%
35-44 · unknown 0.0%
35-44 · male 3.1%
35-44 · female 0.7%
25-34 · unknown 0.0%
25-34 · male 0.5%
25-34 · female 0.2%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Representative Kevin Hern
OK — Kevin Hern 180d live
Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 44d live
Dan Osborn for Senate
NE — Dan Osborn 40d live
Reid W. Rasner
WY — Reid Rasner 52d live
Sherrod Brown
OH — Sherrod Brown 5d live