๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

Dr. Annie Andrews US Inactive

DR. ANNIE ANDREWS FOR SENATE

ad creative

๐Ÿ“ˆ POLLING UPDATE

Donate to send Annie to the Senate!

Ad copy

๐™Ž๐™€๐™‰๐˜ผ๐™๐™€ ๐™๐™‹๐˜ฟ๐˜ผ๐™๐™€: The first public poll of South Carolinaโ€™s Senate race shows Dr. Annie Andrews is just 4 points behind Lindsey Graham! This race is real. And it's ours to win. But winning means having the resources to reach every voter between now and November. Lindsey Graham has billionaires and corporate PACs for that. We have you. ๐—ช๐—ถ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป $๐Ÿญ๐Ÿฌ, $๐Ÿฎ๐Ÿฑ, ๐—ผ๐—ฟ ๐˜„๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ป๐—ผ๐˜„ ๐˜€๐—ผ ๐˜„๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ณ๐—น๐—ถ๐—ฝ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐—ฒ๐—ฎ๐˜ ๐—ฏ๐—น๐˜‚๐—ฒ?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score48.6/100
Spend / Reach / Long. / Eff.46.5 ยท 80.0 ยท 7.7 ยท 60.2
Spend rangeUSD 3,500โ€“3,999
Impressions125,000 โ€“ 149,999
CPM (โ‰ˆ $/1k impr)USD 27.27
Est. audience sizeโ€”
Days live29 (2026-05-18 โ†’ 2026-06-16)
Created2026-05-18
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC โ€” Annie Andrews
Surfaced byโ€œsenate:Annie Andrewsโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side poll graphic showing Andrews at 48% vs. Graham at 52% with a bold red 'Defeat Lindsey Graham' donation CTA button
TacticLeverages a close poll result to create momentum and urgency, framing the race as winnable to trigger small-dollar donations by juxtaposing grassroots supporters against billionaire-backed opposition.

Where it ran (delivery by region)

South Carolina28.0%
California9.0%
North Carolina6.9%
New York4.9%
Florida4.1%
Texas3.9%
Massachusetts3.2%

Who saw it (delivery)

18-24 ยท female 0.4%
45-54 ยท unknown 0.2%
Unknown ยท female 0.0%
65+ ยท unknown 0.5%
65+ ยท male 19.6%
65+ ยท female 22.6%
55-64 ยท unknown 0.2%
55-64 ยท male 10.6%
55-64 ยท female 11.5%
45-54 ยท male 7.3%
18-24 ยท male 0.5%
45-54 ยท female 7.3%
35-44 ยท unknown 0.2%
35-44 ยท male 6.3%
35-44 ยท female 6.8%
25-34 ยท unknown 0.1%
25-34 ยท male 3.1%
25-34 ยท female 2.9%
18-24 ยท unknown 0.0%
Unknown ยท male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH โ€” Sherrod Brown 189d live
Jon Ossoff
GA โ€” Jon Ossoff 121d live
Roy Cooper
NC โ€” Roy Cooper 104d live
Mallory McMorrow
MI โ€” Mallory Mcmorrow 85d live
Dan Osborn
NE โ€” Dan Osborn 113d live
Jon Ossoff
GA โ€” Jon Ossoff 83d live
Graham Platner
ME โ€” Graham Platner 58d live
Raja for Congress
IL โ€” S Krishnamoorthi 109d live