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Scott Brown US Inactive

Scott Brown for New Hampshire

ad creative

Ahead of midterms, Republicans confront cooling support from young men over Trump policies

There is growing tension in a demographic that helped propel Trump to victory in 2024.

Ad copy

When I was starting out, the path felt a lot clearer. I worked hard, kept my head down, served in the Army National Guard, bought that first car and a decent place to live. I had a real shot at the American Dream. It wasn't always easy, but it was attainable. Today, I’m talking to young men who feel like the goalposts have been moved 50 yards back. They’re facing a housing market that’s priced them out, bills that eats their paycheck before they can save a dime, and a Washington that seems more interested in protecting the status quo than lowering the price of rent back home. If we want to keep their trust, we have to deliver pragmatic, common-sense solutions. Here's what I'm thinking: - AI might be coming for the desk jobs, but it can’t frame a house, wire a circuit, or fix a burst pipe. We need to shift federal subsidies from overpriced degrees into Employer-Led Apprenticeships. Let's pay young men to become master craftsmen in high-paying careers that an AI algorithm can't replace. - If a city or town refuses to slash the red tape that make starter homes impossible to build, they don’t get a dime of your tax money. Supply up, prices down. No excuses. - Every dollar of foreign funding must have a clear, documented benefit for the American citizen, whether through secured trade routes or domestic manufacturing contracts. If we can’t prove how overseas funding benefits our taxpayers, that money stays right here at home. Young men in particular are tired of the talk, all they’re looking for is a fair shot. We are losing the next generation because the D.C. Establishment is addicted to the status quo. I’m ready to fight to make sure that the same American Dream I lived is still within reach for the next generation. If you’re a young man trying to find your footing, or a parent worried your son will never have the same shot at life we did, JOIN MY FIGHT TODAY - https://scottbrown.com/im-with-scott/ https://www.reuters.com/world/us/ahead-midterms-republicans-confront-cooling-support-young-men-over-trump-2026-03-09/

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Performance proxies

Overall score35.2/100
Spend / Reach / Long. / Eff.11.9 · 59.2 · 1.1 · 68.8
Spend rangeUSD 100–199
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 8.54
Est. audience size100,001 – 500,000
Days live5 (2026-03-14 → 2026-03-19)
Created2026-03-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Scott Brown
Surfaced by“senate:Scott Brown”

🧠 AI analysis

Issueeconomy taxes
Framingissue advocacy
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementReuters news article screenshot lending third-party credibility to the economic frustration narrative
TacticScott Brown borrows journalistic authority from a Reuters headline about young male voters cooling on Trump to validate his pivot toward economic populism targeting young men priced out of housing and struggling with cost of living.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

18-24 · male 60.4%
25-34 · male 39.5%
Unknown · male 0.1%

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