📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Michele Tafoya for Senate US Inactive

Tafoya for Senate

ad creative

It’s Michele Tafoya:

I have some choice words for Tim Walz →

Ad copy

Watch my new video 👇

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.4/100
Spend / Reach / Long. / Eff.11.9 · 51.9 · 10.2 · 63.5
Spend rangeUSD 100–199
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 17.59
Est. audience size
Days live38 (2026-03-16 → 2026-04-23)
Created2026-03-16
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Michele Tafoya
Surfaced by“senate:Michele Tafoya”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementSelfie-style direct-to-camera video frame creating an intimate confrontational tone aimed at Tim Walz
TacticDIY selfie aesthetic builds authenticity and relatability while the teaser copy ('choice words for Tim Walz') uses curiosity and outrage to drive clicks and donations.

Where it ran (delivery by region)

Minnesota100.0%

Who saw it (delivery)

18-24 · female 0.0%
18-24 · male 0.2%
25-34 · female 0.2%
25-34 · male 0.4%
35-44 · female 0.5%
35-44 · male 1.1%
35-44 · unknown 0.0%
45-54 · female 1.8%
45-54 · male 5.8%
45-54 · unknown 0.1%
55-64 · female 8.3%
55-64 · male 26.2%
55-64 · unknown 0.2%
65+ · female 14.3%
65+ · male 40.7%
65+ · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY — Reid Rasner 122d live
Lindsey Graham
SC — Lindsey Graham 5d live
Julia Letlow
LA — Julia Letlow 23d live
Lindsey Graham
SC — Lindsey Graham 14d live
Dr. Roger Marshall
KS — Roger Marshall 79d live
Dan Osborn for Senate
NE — Dan Osborn 10d live
John Deaton for US Senate
MA — John Deaton 32d live
Reid W. Rasner
WY — Reid Rasner 29d live