πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Thomas Laehn for U.S. Senate US Inactive

THOMAS LAEHN EXPLORATORY COMMITTEE, INCORPORATED.

ad creative

Ad copy

Learn More Here [Laehn4Iowa.org]

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.0/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.3 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience sizeβ€”
Days live2 (2026-03-01 β†’ 2026-03-03)
Created2026-03-01
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateIA β€” Thomas Laehn
Surfaced byβ€œsenate:Thomas Laehn”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionlearn more
Standout elementRedacted black bars over the eyes of two men in a grainy 1997 VHS-style photo implying criminal or scandalous association
TacticThe ad weaponizes VHS-era aesthetic and redacted-identity imagery to suggest the opponent has hidden, shameful associations β€” evoking a surveillance or crime-evidence frame to damage character without explicit accusation.

Where it ran (delivery by region)

California12.0%
Texas8.3%
Minnesota5.6%
Illinois4.6%
New Jersey4.2%
North Carolina4.2%
New York3.7%

Who saw it (delivery)

18-24 Β· female 0.9%
18-24 Β· male 1.9%
25-34 Β· female 1.4%
25-34 Β· male 6.0%
35-44 Β· female 0.9%
35-44 Β· male 8.8%
45-54 Β· female 7.9%
45-54 Β· male 13.9%
55-64 Β· female 10.2%
55-64 Β· male 19.4%
55-64 Β· unknown 0.5%
65+ Β· female 16.2%
65+ Β· male 11.6%
65+ Β· unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY β€” Reid Rasner 122d live
Lindsey Graham
SC β€” Lindsey Graham 5d live
Julia Letlow
LA β€” Julia Letlow 23d live
Lindsey Graham
SC β€” Lindsey Graham 14d live
Dr. Roger Marshall
KS β€” Roger Marshall 79d live
Dan Osborn for Senate
NE β€” Dan Osborn 10d live
John Deaton for US Senate
MA β€” John Deaton 32d live
Reid W. Rasner
WY β€” Reid Rasner 29d live