Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
Donate to Mallory McMorrow for U.S. Senate
Donate to Mallory McMorrow for U.S. Senate
Ad copy
Your donation right now helps us hold onto the Michigan Senate seat.
Your donation right now helps us hold onto the Michigan Senate seat.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 73.9 · 3.9 · 54.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 56.66 |
| Est. audience size | — |
| Days live | 15 (2026-03-18 → 2026-04-02) |
| Created | 2026-03-18 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a bookshelf-lined setting, creating an intimate and credible personal appeal |
| Tactic | The direct-to-camera video format paired with urgency-driven copy ('hold onto the seat') creates a personal, stakes-raising fundraising appeal designed to prompt immediate donation action. |
Where it ran (delivery by region)
| Michigan | 24.1% |
| California | 10.6% |
| Florida | 5.6% |
| New York | 4.8% |
| Texas | 4.1% |
| Illinois | 3.8% |
| Washington | 3.5% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 5.7% |
| 65+ · male | 33.8% |
| 65+ · female | 25.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 13.2% |
| 55-64 · female | 8.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.3% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.5% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.4% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
