Pete Ricketts US Inactive
PETE RICKETTS FOR SENATE
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Ad copy
As governor, I ended state taxes on Social Security benefits. Now, I'm bringing this Proven Nebraska Solution to the Senate. It's time to end federal taxes on Social Security. Add your name below if you agree!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.4/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 72.4 · 8.8 · 65.7 |
| Spend range | USD 800–899 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 13.07 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 33 (2025-05-09 → 2025-06-11) |
| Created | 2025-05-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | none |
| Call to action | sign petition |
| Standout element | bold red and navy italic headline demanding an end to federal Social Security taxes over a faint tax document background |
| Tactic | The ad uses a petition-style list-building tactic, leveraging Ricketts' gubernatorial record as proof of competence to drive name captures while building grassroots momentum around a broadly popular senior-friendly tax relief message. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.3% |
| 25-34 · male | 0.3% |
| 35-44 · female | 0.7% |
| 35-44 · male | 1.0% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 3.1% |
| 45-54 · male | 3.6% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 14.7% |
| 55-64 · male | 13.8% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 35.3% |
| 65+ · male | 26.6% |
| 65+ · unknown | 0.4% |
