πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Flip the Senate blue

Flip the Senate blue

Donate to reelect Mark Warner

Donate to reelect Mark Warner

Ad copy

Next year, this Senate seat – and along with it, control of the Senate – is on the line. Your donation today will allow us to plan for critical investments down the line so we can build a campaign infrastructure that can fight back and win. Please, chip in $5, $10, or whatever you can to take back the Senate for Democrats.
Today -- not next month, not next year -- is when your donation will have the biggest impact. Please, chip in $5, $10, or whatever you can to take back the Senate for Democrats and keep Virginia blue.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score41.7/100
Spend / Reach / Long. / Eff.17.4 Β· 50.6 Β· 40.2 Β· 58.7
Spend rangeUSD 200–299
Impressions7,000 – 7,999
CPM (β‰ˆ $/1k impr)USD 33.27
Est. audience sizeβ€”
Days live147 (2025-12-17 β†’ 2026-05-13)
Created2025-12-16
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA β€” Mark Warner
Surfaced byβ€œsenate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera outdoors with urgency-driven lower-third caption text mid-sentence
TacticClassic urgency-and-stakes fundraising tactic β€” framing the donation window as a now-or-never moment tied to Senate majority control to maximize immediate conversion.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 Β· female 0.1%
18-24 Β· male 0.2%
25-34 Β· female 0.6%
25-34 Β· male 1.3%
35-44 Β· female 1.0%
35-44 Β· male 2.3%
35-44 Β· unknown 0.0%
45-54 Β· female 3.1%
45-54 Β· male 4.1%
45-54 Β· unknown 0.1%
55-64 Β· female 9.1%
55-64 Β· male 9.4%
55-64 Β· unknown 0.2%
65+ Β· female 36.3%
65+ Β· male 31.4%
65+ Β· unknown 0.9%

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