John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Families in Massachusetts are doing everything right and still falling behind. We’re the second most expensive state to live in the country, wages aren’t keeping up, and the college bill is out of reach for too many. Beacon Hill celebrates test scores, but what happens after graduation? Too many young people are forced into predatory student loans that follow them for decades. That’s not success. That’s a broken system. When I make it to Washington, I’ll do everything I can to give Massachusetts families real options to find affordability where the state has failed them because Massachusetts families and the next generation deserve a real chance to get ahead, not just get by.
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Performance proxies
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.4 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2026-03-18 → 2026-03-24) |
| Created | 2026-03-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Podcast-style red-draped studio setup with 'Hard Truth with John Deaton' branding reinforcing authenticity and unfiltered straight-talk persona |
| Tactic | The podcast format and blunt 'Hard Truth' branding signals authenticity and populist credibility, positioning Deaton as a plain-spoken outsider calling out a broken system while building emotional resonance with financially stressed Massachusetts families. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 18.6% |
| 65+ · unknown | 0.1% |
| 65+ · male | 16.7% |
| 65+ · female | 6.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 23.0% |
| 55-64 · female | 4.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 2.2% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 16.9% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 8.4% |
| 25-34 · female | 0.2% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
