TEXANS FOR SENATOR JOHN CORNYN INC.
Help Keep Texas Red
Don Jr. said it himself: we can’t keep Texas red without YOUR help. Will you chip in $10 right now to stop the liberal mob’s advances into Texas?
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| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 87.0 · 5.0 · 66.4 |
| Spend range | USD 3,000–3,499 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 11.82 |
| Est. audience size | — |
| Days live | 19 (2020-08-29 → 2020-09-17) |
| Created | 2020-08-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — John Cornyn |
| Surfaced by | “senate:John Cornyn” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual selfie-style video frame of Donald Trump Jr. in a golf shirt, lending an urgent, unpolished authenticity to the fundraising ask |
| Tactic | Leverages Don Jr.'s celebrity endorsement and 'liberal mob' threat framing to create urgency and tribal identity pressure, driving low-dollar donations via fear of losing Texas. |
| Texas | 100.0% |
| 35-44 · unknown | 0.2% |
| 45-54 · male | 12.5% |
| 25-34 · female | 3.4% |
| 45-54 · female | 10.7% |
| 35-44 · male | 12.5% |
| 65+ · female | 13.3% |
| 55-64 · female | 12.9% |
| 65+ · male | 6.4% |
| 25-34 · male | 7.7% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 9.8% |
| 35-44 · female | 7.7% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 1.9% |
| 18-24 · female | 0.6% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.1% |