COTTON FOR SENATE, INC.
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| Overall score | 48.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 88.7 · 1.7 · 86.8 |
| Spend range | USD 200–299 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 0.77 |
| Est. audience size | — |
| Days live | 7 (2021-03-08 → 2021-03-15) |
| Created | 2021-03-08 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Texas | 8.1% |
| Florida | 7.0% |
| California | 5.8% |
| Ohio | 4.5% |
| Pennsylvania | 4.2% |
| Michigan | 3.8% |
| Illinois | 3.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.8% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.3% |
| 25-34 · male | 1.5% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 19.4% |
| 65+ · female | 20.3% |
| 65+ · unknown | 0.3% |
| 65+ · male | 17.7% |
| 45-54 · male | 11.0% |
| 45-54 · female | 6.6% |
| 25-34 · female | 0.7% |
| 35-44 · female | 2.2% |
| 35-44 · male | 4.4% |
| 18-24 · female | 0.2% |
| 18-24 · unknown | 0.0% |