📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Sherrod Brown US Inactive

Friends of Sherrod Brown

ad creative

Donate to Sherrod Brown

Donate to Sherrod Brown

Experts agree: Sherrod just changed the game in Ohio. But he needs your support to win.

Experts agree: Sherrod just changed the game in Ohio. But he needs your support to win.

Ad copy

Please read:
Please read:

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score54.9/100
Spend / Reach / Long. / Eff.52.4 · 85.0 · 22.6 · 59.7
Spend rangeUSD 6,000–6,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 28.89
Est. audience size100,001 – 500,000
Days live83 (2025-12-18 → 2026-03-11)
Created2025-12-16
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languages
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsus flag, none
Call to actiondonate
Standout elementEmoji-laden urgency text on deep blue background simulating a personal grassroots text message
TacticUses a specific poll number and donor count deadline to manufacture urgency and FOMO, driving small-dollar donations through artificial scarcity framing.

Where it ran (delivery by region)

Ohio35.1%
California10.2%
New York5.5%
Florida4.6%
Illinois3.0%
Massachusetts2.9%
Pennsylvania2.8%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 2.9%
65+ · male 22.2%
65+ · female 43.0%
55-64 · unknown 0.2%
55-64 · male 6.0%
55-64 · female 11.1%
45-54 · unknown 0.1%
45-54 · female 5.4%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 2.1%
35-44 · female 3.3%
25-34 · unknown 0.0%
25-34 · male 1.0%
25-34 · female 1.2%
18-24 · unknown 0.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live