Roy Cooper US Inactive
Cooper For North Carolina
Cooper slams insurance companies, DC politicians for raising health care costs
The Trump administration wants to send money directly to qualifying Americans, rather than utilize subsidies.
Ad copy
It's not complicated. Health care shouldn't be this expensive.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 92.5 · 14.9 · 75.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 3.68 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 55 (2026-01-21 → 2026-03-17) |
| Created | 2026-01-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | News article screenshot lending third-party credibility to Cooper's anti-insurance-company message |
| Tactic | Uses a simple, conversational framing ('It's not complicated') paired with a news article citation to position Cooper as a plain-spoken populist fighter against corporate and political elites driving up health care costs. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 10.1% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 1.4% |
| 65+ · female | 2.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 3.3% |
| 55-64 · female | 4.4% |
| 45-54 · male | 6.7% |
| 18-24 · male | 7.2% |
| 45-54 · female | 8.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 10.6% |
| 35-44 · female | 12.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.5% |
| 25-34 · female | 16.8% |
| 18-24 · unknown | 0.2% |
| Unknown · male | 0.0% |
