πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Brandon Brown for South Carolina US Inactive

Brandon Brown For South Carolina

ad creative

Lindsey Graham Is Vulnerable

Lindsey Graham Is Vulnerable

Lindsey Graham Is Vulnerable

Every dollar helps reach more voters.

Every dollar helps reach more voters.

Every dollar helps reach more voters.

Ad copy

People are tired of Donald Trump and Lindsey Graham β€” and the polls prove it. Brandon Brown is just two points back. This race is winnable. Donate now and help close the gap.
People are tired of Donald Trump and Lindsey Graham β€” and the polls prove it. Brandon Brown is just two points back. This race is winnable. Donate now and help close the gap.
People are tired of Donald Trump and Lindsey Graham β€” and the polls prove it. Brandon Brown is just two points back. This race is winnable. Donate now and help close the gap.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score30.1/100
Spend / Reach / Long. / Eff.17.4 Β· 45.5 Β· 2.5 Β· 54.9
Spend rangeUSD 200–299
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 55.45
Est. audience sizeβ€”
Days live10 (2026-01-07 β†’ 2026-01-17)
Created2026-01-07
Creative variants3 body Β· 3 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Brandon Brown
Surfaced byβ€œsenate:Brandon Brown”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementOrange subtitle bar reading 'HI IT'S' mid-frame anchors direct-to-camera candidate appeal with urgency
TacticThe ad leverages a poll-based electability argument ('just two points back') to convert donor skepticism into urgency, pairing a credible candidate visual with an explicit attack on both Trump and Graham to rally opposition donors.

Where it ran (delivery by region)

North Carolina13.1%
Florida10.7%
Georgia10.3%
South Carolina10.2%
Virginia6.2%
Tennessee4.1%
Ohio4.1%

Who saw it (delivery)

18-24 Β· female 0.1%
18-24 Β· male 0.4%
25-34 Β· female 0.7%
25-34 Β· male 1.4%
25-34 Β· unknown 0.1%
35-44 Β· female 1.3%
35-44 Β· male 1.9%
35-44 Β· unknown 0.1%
45-54 Β· female 3.6%
45-54 Β· male 3.3%
55-64 Β· female 11.9%
55-64 Β· male 7.9%
55-64 Β· unknown 0.2%
65+ Β· female 42.7%
65+ Β· male 23.7%
65+ Β· unknown 0.9%

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