Pete Ricketts US Inactive
PETE RICKETTS FOR SENATE
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Ad copy
There Should Be No Taxes on Military Retirement Benefits! America's veterans have earned this. Do you agree? Add your name below! 👇
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 8.0 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 30 (2025-12-02 → 2026-01-01) |
| Created | 2025-12-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
🧠 AI analysis
| Issue | veterans |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | us flag, military |
| Call to action | sign petition |
| Standout element | bold white all-caps 'WE NEED TO END TAXES' over a dark blue military silhouette with US flag stars |
| Tactic | Classic list-building petition tactic using veterans' benefits as a high-consensus issue to capture email/name signups from sympathetic audiences. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 16.3% |
| 65+ · male | 23.1% |
| 65+ · female | 10.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 22.4% |
| 55-64 · female | 7.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.3% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.8% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.9% |
| 25-34 · female | 0.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
