SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She’s fighting for New Hampshire’s veterans, making sure they can get health care outside the VA closer to home, and getting tax credits to businesses who hire veterans.
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| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 85.0 · 5.2 · 57.7 |
| Spend range | USD 8,000–8,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 37.78 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 20 (2020-08-21 → 2020-09-10) |
| Created | 2020-08-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | healthcare, military |
| Call to action | learn more |
| Standout element | Veteran Dan Proulx speaking on camera in front of the VA Manchester Medical Center, lending authentic third-party credibility |
| Tactic | The ad deploys a veteran testimonial format to build trust and emotional resonance, letting a real constituent validate Shaheen's record on veteran healthcare rather than relying on the candidate herself. |
| New Hampshire | 100.0% |
| Rhode Island | 0.0% |
| Connecticut | 0.0% |
| 13-17 · unknown | 0.0% |
| 35-44 · female | 13.0% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 4.9% |
| 55-64 · male | 5.6% |
| 25-34 · female | 13.6% |
| 25-34 · male | 11.0% |
| 35-44 · male | 8.9% |
| 45-54 · male | 7.8% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 6.1% |
| 18-24 · male | 5.4% |
| 45-54 · female | 11.2% |
| 65+ · male | 3.1% |
| 55-64 · female | 8.4% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |