Dan Osborn for Senate US Inactive
Osborn for Senate
Fischer Lied
Ad copy
Senator Fischer pledged to retire after two terms. She lied. Senator Fischer promised to cut the deficit. She lied. Now she's lying about me. I'm a veteran. I'm an independent. And I'm a mechanic who actually works for a living. Who do you trust to fight for you in Washington DC – the liar or the veteran?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 83.1 · 1.9 · 62.5 |
| Spend range | USD 3,500–3,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2024-09-20 → 2024-09-28) |
| Created | 2024-09-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, veterans military |
| Symbols | none |
| Call to action | none |
| Standout element | Bold 'FISCHER LIED.' text stamped over a dark, unflattering freeze-frame of Fischer at a Senate hearing |
| Tactic | The ad uses a rapid triple-accusation 'she lied' pattern to cement a dishonesty narrative, then pivots to Osborn's working-class veteran identity as a trustworthy contrast — a classic character-based contrast attack. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 10.6% |
| 65+ · male | 6.9% |
| 65+ · female | 9.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.8% |
| 55-64 · female | 9.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.0% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 13.4% |
| 35-44 · female | 12.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.2% |
| 25-34 · female | 6.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
