Dan Kleban for U.S. Senate US Inactive
Dan Kleban for U.S. Senate
Donate To Help Retire Susan Collins
I'm officially launching my campaign to send Susan Collins packing and flip Maine's Senate seat blue. Will you donate today?
Ad copy
𝗗𝗶𝗱 𝘆𝗼𝘂 𝗰𝗮𝘁𝗰𝗵 𝗺𝗲 𝗼𝗻 𝗠𝗦𝗡𝗕𝗖? I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. For nearly three decades, Susan Collins has chosen to do what’s politically convenient rather than what’s right for Mainers and our country, from refusing to stand up to Trump’s reckless agenda to voting for dangerous appointees like RFK Jr. Experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue: Only 14% of Mainers approve of her, while 57% (!!!) disapprove. As a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this race. So please, can I count on you to chip in and become a founding donor to my campaign today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.6/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 51.9 · 1.4 · 50.5 |
| Spend range | USD 800–899 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 99.95 |
| Est. audience size | — |
| Days live | 6 (2025-09-18 → 2025-09-24) |
| Created | 2025-09-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Dan Kleban |
| Surfaced by | “senate:Dan Kleban” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | MSNBC chyron 'MIDTERM BATTLE BREWING IN MAINE' lending mainstream media credibility to an announcement ad |
| Tactic | The ad leverages borrowed media credibility from an MSNBC appearance alongside a blunt populist cost-of-living quote to establish the challenger as an authentic outsider while framing Collins as out-of-touch, driving urgency for an early-campaign fundraising ask. |
Where it ran (delivery by region)
| California | 12.1% |
| New York | 8.4% |
| Massachusetts | 8.2% |
| Florida | 5.8% |
| Texas | 4.6% |
| Pennsylvania | 3.7% |
| Michigan | 3.6% |
Who saw it (delivery)
| 25-34 · female | 0.6% |
| 25-34 · male | 0.8% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.5% |
| 35-44 · male | 2.5% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 3.3% |
| 45-54 · male | 3.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.7% |
| 55-64 · male | 10.1% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 36.9% |
| 65+ · male | 28.8% |
| 65+ · unknown | 0.8% |
