Scott Colom For Senate
Donate via ActBlue
Donate today!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.3 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 2 (2026-04-21 β 2026-04-23) |
| Created | 2026-04-21 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | MS β Scott Colom |
| Surfaced by | βsenate:Scott Colomβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side bar chart showing Colom gaining ground from 44 to 46 in 'informed vote' vs opponent dropping from 47 to 45, with candidate headshots embedded in the bars |
| Tactic | Uses a real poll showing a closing margin to trigger urgency-driven fundraising, leveraging the 'within the margin' framing to make donors feel their contribution could be the deciding factor. |
| Mississippi | 100.0% |
| 18-24 Β· male | 0.7% |
| 25-34 Β· female | 1.4% |
| 25-34 Β· male | 2.1% |
| 35-44 Β· female | 3.6% |
| 35-44 Β· male | 1.4% |
| 45-54 Β· female | 7.1% |
| 45-54 Β· male | 4.3% |
| 45-54 Β· unknown | 0.7% |
| 55-64 Β· female | 13.6% |
| 55-64 Β· male | 7.9% |
| 55-64 Β· unknown | 0.7% |
| 65+ Β· female | 35.0% |
| 65+ Β· male | 21.4% |