Chris Coons for Delaware
Protect American workers
Unions helped create America’s middle class, but Donald Trump and his Republican allies continue to attack a worker's right to organize. Chris Coons is working with Democrats in Congress to protect the right to organize — but your voice needs to be heard. Sign the petition now >> https://bit.ly/2MDYXYb
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 61.7 · 13.5 · 56.9 |
| Spend range | USD 900–999 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 42.2 |
| Est. audience size | — |
| Days live | 50 (2019-06-11 → 2019-07-31) |
| Created | 2019-06-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | jobs labor |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor, opponent |
| Symbols | factory industry, money cash |
| Call to action | sign petition |
| Standout element | Large upward arrow between unflattering close-up photos of Trump and McConnell juxtaposed against a blue-collar factory worker above |
| Tactic | The ad uses a classic contrast split — heroic worker image above, menacing opponent faces below — to emotionally prime anger and channel it into a petition sign-up for list-building purposes. |
| California | 10.3% |
| Florida | 7.5% |
| New York | 6.8% |
| Texas | 4.6% |
| Pennsylvania | 4.6% |
| Michigan | 4.3% |
| Washington | 4.2% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.6% |
| 35-44 · male | 0.6% |
| 45-54 · female | 1.9% |
| 25-34 · male | 0.3% |
| 45-54 · male | 2.0% |
| 55-64 · male | 8.6% |
| 55-64 · female | 10.3% |
| 45-54 · unknown | 0.0% |
| 35-44 · female | 0.6% |
| 65+ · male | 26.4% |
| 65+ · female | 47.8% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.1% |
| 18-24 · female | 0.2% |
| 25-34 · female | 0.4% |