Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
One of our supporters posted this as a comment, but I feel Blair's support for the Woke Agenda needs to be pointed out. Green New Deal.... Woke politics... Does Blair deserve another four years? NO
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Performance proxies
| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 3.0 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2024-05-01 → 2024-05-13) |
| Created | 2024-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Red hand-drawn circle singling out opponent Craig Blair among a grid of senator headshots |
| Tactic | Amateur grassroots aesthetic lends authenticity to the attack, using a repurposed social media post and a shaming roster of senators to tie the opponent to a culturally charged transgender youth issue. |
Where it ran (delivery by region)
| West Virginia | 80.7% |
| Maryland | 17.7% |
| Virginia | 1.6% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 5.0% |
| 25-34 · female | 1.9% |
| 65+ · male | 8.4% |
| 65+ · female | 8.7% |
| 55-64 · male | 14.8% |
| 55-64 · female | 10.5% |
| 35-44 · male | 15.2% |
| 45-54 · male | 17.9% |
| 45-54 · female | 10.4% |
| 35-44 · female | 6.8% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
