📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the madness

Sign now.

Ad copy

First, Democrats tried to end voter ID and fund their campaigns with our tax dollars. Now, they’re trying to let illegal immigrants vote in our elections. Stand with me to stop them and protect our elections. If you’re with me, SIGN my petition below.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.2/100
Spend / Reach / Long. / Eff.34.7 · 81.7 · 2.8 · 69.6
Spend rangeUSD 1,000–1,499
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 7.69
Est. audience size
Days live11 (2022-10-21 → 2022-11-01)
Created2022-10-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actionsign petition
Standout elementtorn paper reveal effect splitting a Washington Free Beacon headline from a dark dramatic candidate portrait with a bold red CTA button
TacticThe ad uses a fear-and-urgency tactic by citing a media headline as borrowed credibility to legitimize the threat, then channels that anxiety directly into a low-friction petition sign-up to build the donor/supporter list.

Where it ran (delivery by region)

Texas7.2%
Florida6.4%
California4.6%
Ohio4.5%
Pennsylvania4.2%
Michigan4.0%
New York3.9%

Who saw it (delivery)

13-17 · female 0.0%
45-54 · female 2.3%
35-44 · unknown 0.0%
45-54 · unknown 0.1%
18-24 · male 0.5%
25-34 · female 0.6%
65+ · unknown 0.4%
55-64 · female 10.7%
35-44 · male 1.5%
25-34 · male 1.5%
13-17 · male 0.0%
45-54 · male 4.6%
65+ · female 32.3%
65+ · male 29.9%
55-64 · male 14.7%
25-34 · unknown 0.0%
35-44 · female 0.7%
18-24 · female 0.2%
55-64 · unknown 0.2%
18-24 · unknown 0.0%

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