Bluejay Rising US Inactive
SHREWSBURY FOR SENATE
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Ad copy
Political campaigns are exciting because they’re urgent, and the impact is quick to see, but we also need a more strategic investment in building up the working-class electorate. The 2024 election reflects what happens when we ignore the bread-and-butter issues working families care about. Bluejay Rising is a West Virginia community organization born out of Zach Shrewsbury's community-service-centric senatorial campaign. West Virginians are resilient, resourceful, and caring people who deserve to lead and decide the future of their own communities. Join us in building a movement rooted in courage, protection, kindness, determination, selflessness, resilience, and hope.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 54.1/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 81.7 · 25.1 · 57.3 |
| Spend range | USD 6,000–6,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 40.0 |
| Est. audience size | — |
| Days live | 92 (2024-12-15 → 2025-03-17) |
| Created | 2024-12-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white-on-blue class war declaration overlay beneath a candid outdoor rally video frame |
| Tactic | The incendiary 'class war' slogan creates urgency and ideological identity, anchoring a community-organizing fundraising pitch in populist economic grievance to mobilize small-dollar donors. |
Where it ran (delivery by region)
| California | 10.8% |
| New York | 7.8% |
| Virginia | 5.8% |
| Florida | 5.4% |
| Pennsylvania | 5.2% |
| Massachusetts | 4.1% |
| Washington | 4.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 2.6% |
| 65+ · male | 13.0% |
| 65+ · female | 37.4% |
| 55-64 · unknown | 0.6% |
| 55-64 · male | 6.3% |
| 55-64 · female | 18.5% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 8.1% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 2.2% |
| 35-44 · female | 5.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 1.4% |
| 25-34 · female | 2.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 1.0% |
