πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

Please take a second to watch this πŸ‘‡

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score43.9/100
Spend / Reach / Long. / Eff.49.0 Β· 70.7 Β· 4.1 Β· 51.6
Spend rangeUSD 4,500–4,999
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 86.36
Est. audience sizeβ€”
Days live16 (2025-04-23 β†’ 2025-05-09)
Created2025-04-23
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME β€” Jordan Wood
Surfaced byβ€œsenate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementBookshelf with 'End Citizens United' sign visible in background, lending grassroots credibility
TacticDirect-to-camera selfie-style video with explicit name-your-opponent framing drives urgency and personal fundraising appeal by tying the race to Senate control.

Where it ran (delivery by region)

California17.2%
New York8.3%
Florida6.9%
Massachusetts4.7%
Pennsylvania4.1%
Washington3.9%
Texas3.8%

Who saw it (delivery)

25-34 Β· female 0.7%
25-34 Β· male 0.5%
25-34 Β· unknown 0.0%
35-44 Β· female 1.4%
35-44 Β· male 0.8%
35-44 Β· unknown 0.1%
45-54 Β· female 3.0%
45-54 Β· male 1.7%
45-54 Β· unknown 0.1%
55-64 Β· female 12.2%
55-64 Β· male 6.7%
55-64 Β· unknown 0.3%
65+ Β· female 48.9%
65+ Β· male 22.9%
65+ Β· unknown 0.8%

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