Julia Letlow for Congress
Hardworking Americans have seen fewer dollars in their pockets while more dollars are spent in Washington. That’s why we’ve voted to reign in government spending, lower gas prices through domestic production, and remove unnecessary red tape and bureaucracy.
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| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 63.8 · 14.3 · 60.2 |
| Spend range | USD 700–799 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 27.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 53 (2022-09-17 → 2022-11-09) |
| Created | 2022-09-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | bold yellow newspaper headlines screaming 'Food prices rocket' layered behind the red-highlighted phrase 'too expensive' |
| Tactic | The ad uses visceral cost-of-living anxiety by mimicking alarming newspaper headlines as a backdrop, then positions Letlow as a fiscal defender of hardworking Americans against Washington overspending. |
| Louisiana | 99.7% |
| Mississippi | 0.1% |
| Arkansas | 0.1% |
| Texas | 0.0% |
| Ohio | 0.0% |
| Wisconsin | 0.0% |
| Arecibo | 0.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 35-44 · male | 2.7% |
| 35-44 · female | 3.5% |
| 45-54 · male | 5.9% |
| 45-54 · female | 9.6% |
| 65+ · male | 14.8% |
| 55-64 · female | 21.2% |
| 65+ · female | 30.0% |
| 55-64 · male | 10.9% |
| 65+ · unknown | 0.2% |
| 25-34 · female | 0.6% |
| 25-34 · male | 0.5% |
| 55-64 · unknown | 0.2% |