Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
While Craig Blair has funneled hundreds of millions of your tax dollars to out of state liberals like Bill Gates and Form Energy, Tom Willis supports the West Virginia First Act (SB 594) that will stop giving your money to Left wing radicals and instead supports our own West Virginia Businesses. It is time to make West Virginia First Again!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 16.3 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 60 (2024-03-12 → 2024-05-11) |
| Created | 2024-03-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | Side-by-side green checkmark vs. red X comparison grid pitting Tom Willis against Craig Blair |
| Tactic | Classic contrast ad using a visual checklist format to frame Willis as the pro-West Virginia champion while branding Blair as a corrupt enabler of out-of-state liberal elites like Bill Gates, leveraging local economic pride and anti-establishment anger. |
Where it ran (delivery by region)
| West Virginia | 84.6% |
| Maryland | 14.2% |
| Virginia | 1.2% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 0.2% |
| 65+ · female | 14.2% |
| 65+ · male | 21.0% |
| 55-64 · female | 10.3% |
| 55-64 · male | 20.9% |
| 45-54 · female | 5.4% |
| 35-44 · male | 7.7% |
| 45-54 · male | 16.5% |
| 35-44 · female | 1.9% |
| 25-34 · male | 1.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
