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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

🚨Tied Race Alert: Donate

Show your support with a contribution.

Ad copy

Hey folks, it’s Chris Pappas with an important update on this race: I’m tied with my opponent in multiple polls. It’s another reason why New Hampshire’s Senate race will be one of the most competitive — and expensive — races on the map this year. National Republicans and their dark money allies are ready to do whatever it takes to flip this seat. I’ve won tough races before, so I know this to be true: The way to win a race this close is with a strong grassroots team. If we’re going to have a chance to flip the Senate, I need you by my side in New Hampshire. Can I count on you to chip in today to help us keep up the fight?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.4/100
Spend / Reach / Long. / Eff.27.6 · 55.8 · 14.9 · 55.4
Spend rangeUSD 600–699
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 51.96
Est. audience size
Days live55 (2026-01-13 → 2026-03-09)
Created2026-01-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side candidate comparison with red-tinted opponent photo versus clean blue candidate photo and polling margin graphic
TacticUses a tied-poll alarm to manufacture urgency, framing the close race as a call-to-action that only a grassroots donation surge can answer.

Where it ran (delivery by region)

New York47.2%
Massachusetts30.7%
California22.1%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 2.9%
65+ · male 32.3%
65+ · female 36.4%
55-64 · unknown 0.3%
55-64 · male 8.9%
55-64 · female 10.2%
45-54 · unknown 0.1%
45-54 · female 3.3%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.5%
35-44 · female 1.6%
25-34 · unknown 0.0%
25-34 · male 0.8%
25-34 · female 0.7%
65+ · unknown 1.0%

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