TY PINKINS FOR CONGRESS
U.S. Senate Race Tightens to 5-Point Margin: Ty Pinkins Closes In on Senator Roger Wicker at 47%-42% According to a recent poll by Change Research, which surveyed 565 likely 2024 voters in Mississippi from September 29 to October 3, 2024, the U.S. Senate race has tightened to a mere 5-point difference. Incumbent Senator Roger Wicker now leads with 47% of voter support, while Democratic nominee Ty Pinkins is close behind at 42%. Wicker shows weakness for an incumbent at less than 50% support one month out, signaling a potential shift in voter sentiment. Read the full release here: https://www.typinkins.com/copy-of-news
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| Overall score | 30.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 1.1 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 5 (2024-10-11 → 2024-10-16) |
| Created | 2024-10-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MS — Ty Pinkins |
| Surfaced by | “senate:Ty Pinkins” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Poll statistic headline framing a 5-point margin to signal Wicker's vulnerability as sub-50% incumbent |
| Tactic | The ad uses a legitimizing third-party poll to create a bandwagon and viability narrative, persuading skeptical donors and voters that Pinkins is a competitive underdog worth supporting. |
| Mississippi | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 6.7% |
| 65+ · male | 13.1% |
| 65+ · female | 28.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.8% |
| 55-64 · female | 18.9% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 12.3% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 3.1% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.2% |
| 25-34 · female | 1.2% |
| 65+ · unknown | 0.3% |